New hotel brand Puli Group appoints chief executive to ‘spearhead’ growth

New hotel brand Puli Group has appointed a chief executive to “spearhead global growth”. 

Dean Winter joins the company with more than three decades of leadership experience at luxury hotel brands across the world, most recently serving as managing director of Swire Hotels.

In his new role, Winter will lead the group’s strategic direction, brand development and portfolio growth.

The move comes as Puli Group prepares to rebrand its Puli Hotel property in Shanghai and expand into an international hotel chain. 

The flagship 229-room hotel will begin operating under its new The Puli Shanghai name this summer, staying fully open throughout the rebrand.

The group aims to own and operate 20 hotels by 2035, with nine more currently in development. The brand’s footprint will be split with 80% of properties in Asia and 20% around the rest of the world.

Winter said: “The Puli has always stood for calm, restraint and cultural authenticity. I’m delighted to join at a time of exciting evolution, and look forward to meeting the many talented team members that have devoted their careers to this unique organisation. 

“Together we will work to heighten the experience of our guests and establish our hotels as some of the finest expressions of luxury in the industry.”