Gold Medal launches booking incentive with new campaign 

Gold Medal has launched a new campaign spotlighting Australia, New Zealand and the South Pacific, with an accompanying brochure and booking incentive.

The latest 2025-26 brochure offers a range of multi-centre itineraries, self-drive adventures, rail journeys, resorts and unique experiences for customers, which agents can download along with social media assets and destination inspiration at Gold Medal’s website.

As part of the campaign, the operator is offering agents the chance to win a holiday for two to Australia, including return flights with Qantas, five days Maui campervan hire, seven days economy care hire with Avis and £1,000 towards accommodation.

To enter, agents need to register their Gold Medal Australia, New Zealand or South Pacific package bookings made between August 1 and 31.

Packages with Qantas flights will earn a double entry into the draw and all bookings need to be registered at the Gold Medal website.

This destination-focused campaign comes as the operator reported an “exceptional performance” into Australia so far this year, with bookings up 22% year on year and 2026 departures accounting for 37% of all bookings.

At the same time, sales to the region grew by 33%.

Gold Medal head of long-haul product Deborah Wadhams said: “Now is the perfect time to be shining a spotlight on this part of the world as we have seen the demand excel in the last 12 months.

“Customers are busy planning their dream itineraries and we are here to support agents to secure those bookings with the best expertise and products available.”