Crystal vows to give agents ‘a voice’ at inaugural meeting of trade engagement panel

Crystal has vowed to give UK agents “more of a voice” in helping the brand evolve.

Luke Smith, the line’s vice-president of trade sales for the UK & EMEA, spoke about Crystal’s plans to boost its agent engagement at the inaugural meeting of its trade engagement programme, Crystal Trade Society.

He said the programme, which launched last month, will help Crystal “shape how we interact with the trade and how we show up for [agents]”.

“I wanted to make sure that there was a platform for the UK market to have more of a voice and more of a targeted influence in some of the things that I want to put in place within these markets,” he said.

Smith also said the line has begun working with “a wider distribution of agents”, including a number of new-to-brand accounts.

This boost in distribution means the agents selected to be part of Crystal Trade Society and the changes that come as a result of the meetings will have “a much further reach in impact”.

Smith hopes these changes will ultimately contribute to his goal for Crystal to become “the most trade-friendly ultra-luxury cruise line in the market”.

The next meeting of the panel is scheduled to take place this month, offering an open forum to discuss sales strategy, marketing collaboration and operational improvements.

Aspire serves as official media partner for Crystal Trade Society, providing editorial coverage of the programme and its results across its print, digital and social media channels.

Pictured: Rendering of Crystal Grace