Crystal reports 67% year-on-year rise in UK bookings

Crystal has reported a 67% year-on-year increase in UK bookings after an “important period of stabilisation and growth” in 2025.

The luxury line’s 2026 Asia programme has sold out and its Alaska season is approaching capacity, with sailings in the Mediterranean and Northern Europe “continuing to perform strongly”.

Selected sailings, particularly on summer and autumn voyages, are still available in the Americas, the Caribbean, Europe and the Mediterranean.

The improvement in UK sales performance comes after the line was acquired by A&K Travel Group in 2022 before it achieved net-positive profitability last year, providing it with “a foundation that continues to translate into strong demand”.

Looking ahead, the luxury specialist has said it wants to build on the commercial momentum and invest in its “long-term future”, including new-build ship Crystal Grace, scheduled for delivery in May 2028.

Itineraries for the new vessel are due to go on sale in April 2026.

Luke Smith, vice-president of trade sales for the UK and EMEA, said: “It is great to see the demand for Crystal from the UK market and to see just how much the UK trade are engaging with the product.

“Our loyal guests and trade partners are so enthusiastic about the forthcoming launch of Crystal Grace and we are excited for the year ahead.”

Matias Lira, senior vice-president for trade sales for the Americas, UK and EMEA, said: “For more than three decades, Crystal has represented a very particular standard of luxury at sea.

“What we are seeing now is the result of deliberate investment in the things that matter most to our guests: space, service, thoughtful design and experiences that feel genuinely enriching.

“The momentum heading into 2026 reflects both the strength of our heritage and the relevance of the Crystal experience today.”