Programme highlights multi-centre holidays across lesser-known regions
Visit Portugal has collaborated with Online Travel Training (OTT) to launch an educational platform for agents and tour operators.
The tourist board said the course is designed to spotlight all seven "diverse" regions of Portugal: Porto & North of Portugal, Center of Portugal, Lisboa, Alentejo, Algarve, Madeira and Azores.
It hopes to educate agents about “longer multi-centre holidays” that combine lesser-known areas like the Dão wine region and the Alentejo hills with more-famous cities including Lisbon, Porto and Faro.
“Creative strategies” are shared on the platform, with users able to access practical tools to upsell and extend bookings by combining city breaks with vineyard tours or seaside trips.
Agents will also receive “insider tips” on immersive experiences that can be included in itineraries to encourage longer bookings.
Those who complete the training module will receive a certificate.