Villa specialist Privadia unveils new website to enhance trade support

Luxury villa specialist Privadia has launched a new website to enhance its support for trade partners.

The new website provides a “clearer overview” of the brand’s offering, including its villa collections, concierge services and destination management support.

Agents can view more than 200 white-label luxury villas online and contact the team for access to a further 100-plus off-market properties.

The site also highlights Privadia’s new agent incentives, including additional cash commission opportunities and complimentary client benefits such as luxury airport transfers and welcome packs.

The company also continues to invest in technology, including an API that allows travel companies to feed property content directly into their own websites.

This includes live pricing, availability and discounts, making it “easier to promote and sell villas efficiently”.

Privadia currently works with more than 300 travel agencies, advisors and concierge companies around the world, with this launch reflecting its “strong focus on supporting trade partners”.

Co-owner Chris Harrison said: “Privadia has grown significantly over the past decade, and we wanted the new website to reflect the scale of what we now offer.

We are not simply a villa supplier. Our direct owner relationships help us secure the best possible rates, whilst our carefully selected portfolio, exclusive off-market access, in-destination support, concierge services and technology make it easier and more profitable for our partners to sell luxury villas.”

Carmen Caballero, business development manager at Privadia, added: “We know that travel partners value enhanced earning opportunities, so the additional cash rewards are an important part of the new incentive programme.

“At the same time, the client benefits are just as valuable. Luxury transfers and welcome packs help guests start their holiday in the right way, improve the overall experience and give our partners another reason for clients to come back and book with them again.”