Campaign will feature webinars, selling tools, newsletters and booking incentives
Seabourn is set to bring back its Expedition Month initiative for agents in May.
The month-long trade campaign will feature expert-led destination webinars, practical selling tools, dedicated newsletters and social media activity in addition to booking incentives.
Agents have the chance to win a £200 Amazon vouchers for themselves, plus secure $300 onboard credit per suite for every new expedition booking made and confirmed during May.
The luxury line has also launched an early booking discount of 10% on its new 2028-29 programme.
Agents are encouraged to attend two 45-minute training webinars focusing on polar destinations.
The first will be on the Arctic with expedition leader Luciana Bernacchi at 9.30am on May 5.
The second will be on Antarctica with vice-president of expeditions Robin West at 9.30am on May 12.
To be entered into the draw to win the Amazon voucher, agents must register for and attend both webinars, either live or as a catch-up recording, and make and confirm a new expedition booking by May 31.
UK and EMEA vice-president Lynn Narraway said: “To meet high demand for this product, we launched our 2028/9 Expedition programme early, and, to celebrate the fact that we now have nearly three years of extraordinary expedition product on sale, we felt this was the right time to offer partners more expert insight into these destinations, as well as offering some special booking incentives for themselves and their clients.
“We urge travel partners to firstly visit SeabournAcademy.co.uk and take our ‘Selling Seabourn’s Ultra-Luxury Expedition Travel by Ship’ module, which is the best introduction to selling ultra-luxury expeditions – taken in their own time - with expert tips on marketing to potential expedition travellers.”