Royal Commission for AlUla to host first UK roadshow

The Royal Commission for AlUla (RCU) will host its first UK trade roadshow this week to position the region as a “must-sell destination” for Q4 2025 and 2026.

The organisation will host a total of five events in London and Manchester between November 11 and November 13 to “deepen commercial engagement and drive trade engagement”.

The roadshow includes three business meeting sessions at London’s Bafta in the morning, afternoon and evening of November 11 and, at Stock Exchange Hotel in Manchester, an evening trade event on November 12 and a luxury networking lunch, hosted in partnership with Aspire, on November 13.

RCU said it hoped the roadshow would “inspire the UK trade distribution network, build direct trade relationships and educate front-line sales agents to enable conversion”.

The roadshow aligns with RCU’s broader media and trade engagement plans and is part of a co-investment model with destination partners.

RCU’s UK director, Claire Golding, said: "We’re excited to bring AlUla to the UK trade through this dedicated roadshow. Our goal is to inspire and equip agents with the knowledge and tools to position AlUla as a must-sell destination for 2026, while fostering strong partnerships that drive conversion."