Inspiring Travel debuts luxury Nordic programme

Luxury tour operator Inspiring Travel has launched a programme of high-end Nordic itineraries.

The portfolio features properties and experiences in Finland, Norway, Iceland and Sweden, including long and shorter holidays to Helsinki, Oslo, Reykjavik and Stockholm.

The collection showcases both winter and summer itineraries “in response to client demand”.

Lisa Smith, the operator’s managing director, said: “2026 is set to be another ‘coolcation’ season, and this demand has driven our decision to launch the Nordics. 

“With the solar eclipse in Iceland in August and the summertime land of the midnight sun, coupled with a winter programme that includes Santa in Lapland luxury and the ever-popular bucket list of seeing the aurora borealis, the Nordic countries offer a nature-driven experience than can be experienced in high-end luxury like nowhere else.”  

The launch follows the debut of Inspiring Travel’s first ultra-luxury offering, which features island buyouts, yacht charters and private jets.