Preferred Hotels & Resorts has unveiled its 2026 Live Like a Legend collection featuring six “one-of-a-kind” experiences.
Highlights include the ‘Tailored by Armani: A Dream in Design’ experience which includes three nights in the Presidential Suite at Armani Hotel Milano, complete with front-row seats at Milan Fashion Week’s Giorgio Armani fashion show and a private fitting for two tailor-made garments at the Armani atelier.
Prices for the itinerary start from €100,000 for two guests, with dates including January 16-20; February 24-March 2; June 19-23; and September 22-28, 2026.
From $285,000, 22 guests can take over Sir Richard Branson’s British Virgin Islands resort Branson Beach Estate on Moskito Island for four nights. The exclusive ‘Ruler of Your Own Island Estate’ experience will include a helicopter tour, a wildlife tour of neighbouring Necker Island and meals from a private chef. The itinerary will be available throughout 2026 until December 15.
Elsewhere, four sports fans can soak in a Houston Rockets basketball game during the ‘Center Court Bliss, Sky-High Nights’ experience from $70,000 for two nights. Hosted in the Ambassador Suite at The Post Oak Hotel at Uptown Houston, guests will enjoy Lexus Lounge access, custom jerseys and VIP entrance to the game, along with a sommelier-led wine dinner, spa treatments and helicopter transfers. The experience will be on offer until April 12, 2026.
Preferred’s Live Like a Legend collection also features an equine and winter sports ranch escape in Wyoming; an immersive four-night journey in Thailand with Andara Resorts and Villas; and invitation-only access and private events during the festivities of Mardi Gras in New Orleans in February 2026.
Lindsey Ueberroth, chief executive of Preferred Hotels & Resorts, said: “Each year, our Live Like a Legend experiences elevate luxury travel to new heights, and 2025 is no exception.
“With these experiences, guests can immerse themselves in rare and transformative travel journeys created by some of the world’s most iconic properties – with the type of exclusive access that only our Legend Collection hotels can provide.”