Oceania Cruises unveils ‘Sell Five, Sail Free’ trade incentive

Oceania Cruises has unveiled a ‘Sell Five, Sail Free’ incentive to offer UK agents the chance to enjoy a complimentary sailing in 2026.

To qualify for the complimentary voyage, agents must secure five new bookings on any 2026 sailings between June 1 and June 30.

Under the terms of the incentive, deposits must be paid within the promotional window, and back-to-back cruises will count as a single booking. All qualifying bookings must be registered by July 10.

The prize voyage can be chosen from a select programme of 2026 departures and includes ocean view accommodation for the agent and a guest.

Winners will also receive the line’s standard ‘Your World Included’ perks, alongside a choice of either a house beverage package or onboard shore excursion credit, plus Wi-Fi access for one device per passenger.

The booking incentive comes as parent company Norwegian Cruise Line Holdings’ chief luxury officer Jason Montague revealed a temporary dip in US travellers has opened up a rare window of inventory to host the UK trade on board this year.

Speaking to Aspire sister title Travel Weekly, Montague acknowledged the ongoing geopolitical situation in the Middle East had caused a short-term softening in transatlantic demand for 2026 European itineraries, though he noted the market is already recovering quickly.

“The UK has been a huge market for us,” Montague said. “It is our second-largest market for both brands, and we are very fortunate to have a tremendous team. The current geopolitical situation does open up more opportunities from a close-in sailing stage.”

He added that the premium brand’s sister line, Regent Seven Seas Cruises, had remained slightly ahead of the booking curve, leaving Oceania Cruises with the capacity to aggressively target and reward its UK retail network.