New hotel collection Luura to debut with Greek property

New family-run hotel brand Luura is set to debut next year with its first property Luura Cliff in Paros.

 

Opening in May 2026, the adult-only property will house 39 suites with private pools across a “village-like” site of white-washed buildings.

 

The hotel will also feature two restaurants, a wellness space and a private chapel available for weddings and buy-outs.

 

Japanese and Western fusion cuisine will be served at Mimi Kakushi, as well as all-day Parisian-inspired dining at La Cantine.

 

The wellness space will provide treatments and “movement modalities”, with a focus on Paros’ “historic ties to healing and spirituality”.

 

Guests will have access to experiences including marble carving, caper picking at local farms, fishing tours around remote islands and diving, windsurfing and trail running.

 

Luura Cliff will be the first in the brand’s pipeline of Mediterranean properties, with upcoming openings including 45-key Luura Sands also in Paros coming in 2028 and 64-key Luura Athens with views of the Acropolis, alongside further announcements due soon. 

 

Luura has been founded by investment company Vivium and added to the Morgans Originals hotel portfolio, with each of the brand’s properties set to embody a “unique character”. 

 

The brand’s founder and head of hospitality at Vivium, Sophie Khoury, said: “Luura is our way of redefining what it means to travel well, with the ambition to craft the next generation of iconic destinations. Spaces with presence, rooted in culture, defined by authenticity and designed to leave guests inspired.”