Lusso launches brochure in partnership with Kerzner International

Trade-only luxury tour operator Lusso has launched a new brochure in partnership with Kerzner International and its four brands: One&Only Resorts, Atlantis Dubai, Rare Finds and Siro.

The Collection focuses primarily on the One&Only portfolio, with a double-page spread dedicated to each resort, including insider tips from hotel staff and special offers as well as advice on when to go and twin-centre stays.

The 52-page brochure includes information on Atlantis The Royal in Dubai and Rare Finds hotels Mazagan Beach & Golf Resort in Morocco and Bab Al Shams in Dubai.

The brochure also introduces Kerzner’s fitness-focused brand Siro to the Lusso portfolio.

Lusso’s head of product and commercial Andrew Marshall said: “We are incredibly discerning about the partners we work with, endeavouring only to use the best of the best. We are especially proud to work so closely with Kerzner.

“Over the last decade we’ve arranged hundreds of holidays to Kerzner hotels and resorts and consistently receive excellent feedback from both agents and their clients, praising Kerzner for its customer service and attention to detail. 

“With hotels and resorts now everywhere from Europe to Dubai to Asia, Africa, Mexico and the Indian Ocean, Kerzner’s portfolio is truly worldwide, making it perfect for a dedicated brochure.”

Craig Jeffs, regional director of sales and marketing at Kerzner International, said: “We are absolutely delighted to work in partnership with the team at Lusso to create an exclusive brochure that beautifully showcases our diverse collection of iconic brands and luxury properties. 

“Lusso has an incredible following of loyal, luxury travel agents, built up over many years of close relationship building. We have seen steady growth in business from Lusso to all Kerzner properties and felt a dedicated brochure, devoted to the travel trade, would be a wonderful opportunity to grow our mutual business and take our partnership to the next level.”

He added: “The brochure is cleverly designed not just to inform but also to inspire, with less focus on statistics and more on the experiences available at each resort and on the first-hand knowledge of the Lusso and Kerzner teams.

“My favourite section, for example, is ‘Inside Track’ where everyone from our general managers and directors of sales to executive chefs and head sommeliers share their personal insights and recommendations.”

Agents can request hard copies of The Collection to feature in store. The brochure is also available to read and download via the Lusso website.