Wimbledon champion to create onboard activations and appear in campaigns for luxury cruise line
Explora Journeys has named four-time tennis major champion Jannick Sinner as its new global brand ambassador.
The Wimbledon winner will appear in marketing campaigns for the brand, as well as co-create a series of onboard activations and wellness rituals.
Sinner’s team is set to wear apparel featuring the Explora Journeys logo at upcoming tournaments, including the ongoing US Open.
He said: “I’m honoured to join Explora Journeys as their brand ambassador. For me, wellness is not just about training – it’s about recovery and balance.
“I believe in the power of nature and mindful routines, and I see those values reflected in every experience with Explora Journeys.”
Anna Nash, the line’s global president, added: “This collaboration represents a fresh approach to brand ambassadorship – one rooted in authenticity and shared values rather than simple endorsement.
“Sinner’s passion, talent and team spirit – on and off the court – align perfectly with our ethos, inspiring guests to embrace a mindful, balanced way of living and to discover the transformative power of travel.”
Explora Journeys is also staying connected to sport through its partnership with Formula 1, which will see Explora II dock in Port Hercule during the Monaco Grand Prix in 2026 for the second year running.