Designer Travel’s Jess Trickett promoted to head of cruise

Designer Travel’s Jess Trickett has been promoted to the newly created role of head of cruise.

The agency said Trickett had helped produce “outstanding results” since joining its management team in early 2025, when she was tasked with accelerating cruise growth.

This year is set to deliver record-breaking cruise sales for the business, the agency added.

In Trickett’s new role, which she has taken up immediately, she will have additional responsibilities including increasing the number of cruise experts within the business.

Darren Bien, head of sales and commercial at Designer Travel, said: “Jess’s focus on the cruise sector has allowed us to increase sales across the whole range of different cruise products, from river cruise to expedition, luxury to mainstream.

“There has been an increased focus on team training opportunities and day-to-day support, all leading to an increase in confidence across the entire network when it comes to selling cruise.”

He added: “The feedback from the team regarding the support available to help them grow their cruise business has been incredible, and we believe that now is the right time to give Jess the opportunity to grow even further with all the exciting opportunities this new role offers.”