Pure Luxury promotes new brochure with holiday prizes

Tour operator Pure Luxury is offering agents the chance to win a holiday for two as part of a campaign for its new Beaches & Islands collection.

The 152-page brochure features 110 properties spanning the Indian Ocean, Caribbean, Mexico, Far East, Europe and Pacific Islands.

To support the launch, Pure Luxury is running a campaign from yesterday (June 3) to August 9, with point-of-sale materials for stores and a dedicated microsite with downloadable content and product information.

The campaign will also include 40 offers, dedicated campaign e-shots and social media assets.

The holidays to be won in the prize draw will be in Barbados and Europe, with flights included.

In Barbados, the prize features stays in The House, an Autograph Collection All-Inclusive Resort, and Colony Club, a Luxury Collection Resort.

Agents can gain an additional entry when making a booking at a Marriott hotel.

For the second prize, the winner can choose between Domes of Elounda, Crete, or Domes Lake Algarve, Portugal, with additional entries awarded for making a booking at a Domes hotel.

New for this brochure is The Insider’s View, a series of prompts and ideas to “inspire the kinds of moments that make a trip truly unforgettable”.

Suggestions range from island-hopping across the Seychelles to exploring Bangkok’s hidden waterways by private long-tail boat.

Sarah Lancashire, marketing director and interim product director for Pure Luxury, said: “Beaches & Islands is all about making it easier for agents to sell the feeling of a Pure Luxury escape – not just the facilities on a factsheet.

“This new brochure gives agents a clear, confident way to match customers with the right destination and the right style of stay.

“New for this year, The Insider’s View adds that extra layer of inspiration – the little details and experiences that bring each place to life – while our launch campaign and incentive are designed to help keep Pure Luxury front of mind and drive bookings throughout the summer.”

Agents can further boost their earnings through Farebank Rewards, with the opportunity to earn up to £1,500 on every package booking.