Operator Red Dot unveils new ‘visual identity’ as it vows to strengthen trade ties
Tailor-made specialist rolls out new logo and website to ‘elevate’ customer experience
Luxury tour operator Red Dot has unveiled a new brand logo and website as it seeks to “elevate" its customer experience.
The operator, which specialises in tailor-made itineraries to India, Sri Lanka and the Maldives, said the “transformative” rebrand focused on a new “visual identity”.
Red Dot’s sales and services manager Cherylle Sargent told Aspire: “We didn’t want stock imagery like the Taj Mahal – we want our images to feel like you’re on the ground.
“There’s now lots of portrait photography, pictures of people, local villages and markets in our videography and photography so clients get a more immersive impression of the brand.”
Sargent said working with the trade had “not been part of the strategy” prior to Red Dot’s rebrand, but the operator now sees agents as an “important element” of its plans.
She said: “Trade in the travel industry is increasingly important – increasingly growing and upping its game – so we want to work with them more.”
The operator’s website features a new safari portal which puts together itineraries based on individual requests.
“Agents can generate itineraries for their clients instantly, with beautiful documentation to distribute,” Sargent added.
With Red Dot’s team partially based on the ground in Sri Lanka, Sargent said it benefits agents to collaborate with operators who “live and breathe” their destinations.
“Red Dot’s team gives clients surprise moments with access to areas that you can’t find online – this rebrand is all about demonstrating that the holidays Red Dot produces go beyond a classic tailor-made holiday,” she said.
Touching on recent travel trends, she added: “Multigenerational travel is a big trend that we’ve picked up on, so on the new website, there’s a whole area for multigenerational trips.
“Sri Lanka in particular really lends itself to groups because there are many villas, private homes and boutique hotels where you can buy out the entire property. There are lots of people in the UK with family in Australia, and we’ve noticed that Sri Lanka is the perfect meeting point for bringing them together.”
The rebrand also involves a new-look social media campaign, as well as physical assets including tote bags and notebooks.
Sargent said the brand plans to “expand more globally” beyond its current remit in the future and offer itineraries in other parts of the subcontinent.
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