Former Elegant Resorts sales boss joins DMC Pure Escapes

Elegant Resorts’ former head of sales Sarah Smallwood-Jones has joined DMC Pure Escapes.

Smallwood-Jones’ appointment as head of sales UK & Ireland marks a “key milestone” for the company and reflects its “continued growth and recognition” across the trade.  

She joins the DMC with extensive experience across the luxury travel sector, including 18 years at Elegant Resorts, as well as stints at ITC Travel Group and Prestbury Travel.

In her new role, Smallwood-Jones will develop existing partnerships, secure new business opportunities and drive market presence and growth with UK and Ireland-based travel partners.

She said: “I’m honoured to join a team so deeply dedicated to excellence. Pure Escapes is renowned for its exceptional service, expert knowledge, and bespoke luxury experiences.

“In my role, I champion exclusivity within the luxury travel market, working alongside our reservations team and supporting travel agent partners in delivering high-touch, personalised journeys for their clients, while nurturing strong relationships with the outstanding professionals who make these experiences possible.

“I look forward to strengthening strategic partnerships, sharing insights and fostering meaningful connections across the luxury travel sector."

Pure Escapes specialises in luxury travel across the Maldives, the Seychelles, southern Africa and the UAE, and works exclusively with agents, tour operators and concierge networks.