Agent education platform for sustainable wellness hotels to debut this year

 

 

The platform will also connect agents with contacts at top luxury wellness-focused resorts and hotels to facilitate bespoke bookings for clients and help “navigate the complexities of wellness travel”.

 

 

Partner hotels currently include The Lanserhof Group, Palace Merano, Zulal Wellness Resort, Chiva-Som, Palazzo Fiuggi, Six&Six Private Islands, Revivo Wellness Resort Bali and Dwarika’s Sanctuary.

 

The brand’s initial launch webinar is scheduled for March 26, 2026.

 

The company’s founder Ernestina Bertarini – who has 20 years’ experience working for hotel brands including Raffles Hotels & Resorts, Rosewood Hotels and Jumeirah – said: “A common misconception is that travellers visit destination spas, looking for traditional spa programmes. In fact, today’s discerning travellers are looking beyond such fixed format programmes; what they increasingly desire is more involved, tailored transformative experiences. 

 

“The wellness landscape is changing and becoming increasingly complex. Prioritising health whilst travelling – be it for leisure or business – has never been greater.”