Wavemaker Hospitality strengthens UK presence with new appointment

Mediterranean hospitality brand Wavemaker Hospitality has appointed Amie Reece in the role of sales, marketing and promotions executive as it seeks to strengthen its UK trade engagement.

Reece will work closely with sales, marketing and promotions managers Carl Harris and Damian Parkes to support the group’s trade relationships across the UK and implement promotional activity aligned with Wavemaker’s growth in the travel sector.

Reece has more than 17 years of industry experience and joins from Karisma Hotels & Resorts where she was trade sales executive. She previously spent more than a decade at Tui.

A statement from the brand said Reece’s appointment forms part of a wider strategy to build “strong, collaborative relationships with the UK trade as the company targerts discerning travellers with authentic, design-led experiences”.

The company, which operates a collection of more than 50 hotels across Greece and Cyprus, recently consolidated its portfolio under the umbrella brand Wavemaker Hospitality, incorporating sub-brands Atlantica Hotels & Resorts and Aphrodite Hills Resort.

The group’s luxury portfolio includes Mare Resorts, which consists of two rebranded properties in Cyprus, and new property Amoh Rhodes, a Luxury Collection Resort, which will open in 2026.

Reece said: “I’m thrilled to be joining Wavemaker Hospitality at such an exciting time for the business. The opportunity to support the launch of Amoh Rhodes and Mare Resorts – two standout luxury brands – alongside such a passionate team is incredibly exciting. I look forward to deepening our relationships with the UK trade and driving awareness across the market.”