Viva Cruises vows to ‘strengthen commitment to trade’ in 2026

Viva Cruises has vowed to strengthen its trade engagement by hosting hundreds of agents on board its newest ship.

Ahead of the Clia RiverView conference in Amsterdam beginning on March 8, the European river specialist will host 120 agents from the UK and global markets on a four-night sailing from Dusseldorf on Viva Enjoy.

The vessel will then host 400 agents and members of the press at RiverView, before hosting more US trade partners at the Asta River Cruise Expo on March 11.

Chief executive Andrea Kruse said: “Clia RiverView is one of the most important moments of the year for our trade community, and we are delighted to be showcasing Viva Enjoy in Amsterdam.

“We look forward to engaging with partners, sharing our latest innovations and strengthening our commitment to supporting the trade across Europe and internationally.”