Savile Row Travel founder joins Minerva Private Travel as commercial director

The founder of luxury agency Savile Row Travel has been appointed commercial director at tailor-made specialist Minerva Private Travel.

Giles Hoff joins the invitation-only private client travel company to help drive its “ambitious international growth strategy”, reflecting Minerva’s “continued investment” in its leadership team.

In his new role, Hoff will support product development, enhance the client proposition and help to deliver the company’s “long-term vision” of establishing itself as one of the world’s leading private client luxury brands.

He brings more than three decades of luxury travel experience to the role, having established Savile Row Travel in 2006 before growing the agency into “one of the UK’s most respected independent luxury travel businesses”.

Hoff also launched Global Hotels Consulting to advise luxury properties on commercial strategy, technology, distribution, guest experience and business development.

Minerva Private Travel was founded in the UK in 1999 by Amanda Teale and has since expanded operations across Italy, the US and the UAE.

Following Hoff’s appointment, the brand hopes to continue developing its international footprint across North America, Europe and the Middle East.

Teale said: “From our very first conversation, it was clear that Giles shared my ambition for Minerva and understood exactly what makes the business different. He is one of the most respected commercial minds in luxury travel and brings an exceptional combination of entrepreneurial experience, strategic vision and global industry relationships.

“As we continue expanding internationally and investing in the future of Minerva, having someone of Giles’ calibre join our executive leadership team is incredibly exciting.

“His appointment represents another important milestone in our journey, and I have no doubt he will play a significant role in shaping the next chapter of our growth."

Hoff added: “Returning to this side of the travel industry was never part of my plan, but after meeting Amanda and hearing her vision for Minerva, I knew this was something special. She has built an exceptional business with an outstanding reputation, incredible relationships and a clear ambition for the future. That combination is rare.

“I am excited to be joining the team at such a pivotal moment and look forward to helping drive the next stage of growth, developing new opportunities and supporting Amanda’s vision as Minerva continues to establish itself as one of the world’s leading private client luxury brands."