Panache Cruises’ Anna Perrott promoted to chief commercial officer

Perrott joined the luxury cruise agency in 2023 as head of supplier relations, and most recently was senior partnerships and marketing director.

Earlier this year she was awarded the Mental Health Matters Award at Aspire sister title Travel Weekly’s Agent Achievement Awards for her people-first approach and co-founding the Back in Time For Bed initiative with Rivera Travel’s Vicky Billing.

She has previous sales and leadership roles at Windstar Cruises, Travelbag, JTA Travel Management and Flexicruise & Belleair Cruise.

Perrott started her travel career as a specialist cruise consultant at Cruise.co.uk.

Panache Cruises reported a “record-breaking start” to the year in April, recording £32million in turnover for the prior 12 months, and launched a standalone expeditions brand in May to tap into future growth in the sector.

At the time, chief executive officer James Cole outlined the agency’s aim to become "the world’s largest luxury cruise retail business".