Not Just Travel offers homeworkers luxury travel course

Not Just Travel is formalising a focus on higher-value premium holidays by offering a course for homeworking agents on luxury travel.

The 12-week ‘Elevation’ course that will certify the first cohort of 50 travel consultants in luxury products, sales techniques and customer acquisition on completion.

The move is in response to what the company sees as a shift among affluent travellers towards experience over price.

Consultants will move from the psychology and language of luxury clients, through itinerary design and personal brand positioning, to the demands of ultra-high-net-worth bookings, finishing with a practical assessment and graduation.

The first programme was oversubscribed and a second cohort will open for applications shortly.

Teaching is led by head of sales Dave Pope, whose 30-year career includes time as head of sales at Abercrombie & Kent; head of cruise Duncan Croucher, whose background spans Tui, P&O Cruises and Regent Seven Seas Cruises and head of marketing and communications Josie Allen, previously in premium fashion, hospitality and luxury retail.

NJT co-founder Steve Witt said: "Luxury is one of the fastest-growing parts of our business, and we wanted our consultants to deepen and demonstrate their expertise.

“The Elevation programme gives them a proper grounding, taught by leading industry experts, because trust builds repeat, high-value clients.”  

The first cohort is sponsored by Explora Journeys, with the cruise line’s business relationship lead Andrew Schweitzer. Consultants will participate in a number of product-specific sessions and applying what they have learnt on the programme to sell more Explora Journeys.