Mandarin Oriental unveils refreshed branding

Each hotel will roll out its own branded items that feature a personalised fan, using locally commissioned designs.

The hotel group has also created a signature typeface, MO Exceptional, and introduced a new brand colour.

Celadon Green is said to be inspired by the green-glazed ceramics that hold “significant historical and cultural importance” in China and Thailand.

Alex Schellenberger, Mandarin Oriental’s senior vice-president of brand, said: “Luxury is so much more than just aesthetics – it is about emotion, storytelling and the seamless integration of heritage with innovation.

“Our refined visual identity is a natural evolution that aligns with our guest’s expectations: personalised, distinctive and deeply rooted in cultural authenticity. This is just the beginning of an exciting new chapter for Mandarin Oriental.”