Kuoni offers trade-only discounts to drive Africa sales

Kuoni has unveiled exclusive discounts for agents to promote selected safari and touring holidays to Africa this autumn.

Customers can save £50 per person on a range of East Africa small group safaris and £100pp on Kuoni’s Namibia Explorer across selected 2027 departures when booked during the promotional period between today (Tuesday) and November 2.

Featured itineraries across Kenya, Tanzania and Namibia include Cheetah Safari, Taste of Kenya, Big Five Safari, Taste of Tanzania, Tanzania Explorer and Namibia Explorer Tour.

The trade-only sale builds on rising demand for Africa, with bookings up 21% year on year, according to the operator.

It also gives trade partners an opportunity to put into practice the destination knowledge gained through a recent Passport to Africa training programme.

Trade partnerships manager Adam Morris said: "Over 250 trade partners attended our Passport to Africa training sessions this year, proving there’s a real appetite to learn more about selling Africa. 

"The savings we’re offering exclusively to the trade on these small group safaris and tours gives agents a fantastic reason to start those conversations with their customers.

“Africa delivers incredible wildlife, landscapes and once-in-a-lifetime experiences year-round, and these exclusive discounts create even more value across some of our most popular itineraries. With availability across many of our 2027 departures, there’s plenty of opportunity for trade partners to turn that newfound confidence into bookings."