Jumeirah expands Dubai footprint with three new developments

Jumeirah has revealed details of a new hotel and two sets of residences in Dubai.

The hotel, Jumeirah Asora Bay (pictured), is set to open in 2029 on the La Mer South peninsula. It will feature 103 rooms and suites, as well as 20 villas.

Alongside the hotel, the group will also open Jumeirah Residences Asora Bay. The set of 29 residences will comprise a collection of four to six-bedroom apartments, one seven-bedroom penthouse and six ocean villas.

Elsewhere, in Dubai’s business district, Jumeirah Residences Emirates Towers will feature 754 units that range in size from one to four bedrooms.

Jumeirah’s chief executive, Thomas B. Meier, said: “In line with Jumeirah’s Mission 2030 strategy, our ongoing ambition is to drive sustainable growth and double the size of our portfolio regionally and internationally.

“Maintaining a leadership position in our home market is integral to that strategy and, following the successful opening of Jumeirah Marsa Al Arab earlier this year, we will further extend our footprint in Dubai with Jumeirah Asora Bay and Jumeirah Residences Emirates Towers. These exceptional properties represent the future of the Jumeirah brand, with distinctive and purposeful experiences shaped by intentional design, mindful living and holistic wellbeing.”

The group also revealed plans to segment its portfolio into four key offerings. These are: Jumeirah Icons, a collection of iconic properties such as Jumeirah Burj Al Arab; Jumeirah Privé, a selection of secluded islands, estates and villas; Jumeirah Hotels & Resorts, the foundation of the brand comprising a range of properties around the world; and Jumeirah Residences, marking what is an increased focus for the group.