ITC’s sports brand Spectate reports best post-pandemic trading year

ITC Travel Group’s specialist luxury sports operator Spectate has reported its best trading year since the pandemic.

Bookings for the brand have increased by 10% year on year from April 2024 to April 2025, and revenue has increased by more than 40%.

The operator credited trade partners for their role in driving this success, as its trade channel has delivered a 39% increase in booking volumes. This is said to have resulted in more than a 100% increase in revenue and a 44% increase in average booking value compared to the same period last year.

Jimmy Rowan, head of Spectate, said: “We’ve had phenomenal growth from our valued trade partners across F1, cricket, rugby, tennis and horse racing. Introducing new clients to Spectate has resulted in an astonishing growth and we’re thankful to our trade partners for their unwavering support.

“We’ve got an incredibly exciting sporting year ahead, notably as we are an official Licensed Tour Operator with Cricket Australia for the upcoming 2025-26 NRMA Insurance Ashes Series, which looks set to be one of the most anticipated in recent memory.”