Grenada launches fam trip offer for UK trade

Grenada Tourism Authority (GTA) has invited UK agents and operators to experience the destination for themselves before the end of 2026.

Called ‘Meet me in Grenada’, the offer is open to agents who already sell the island and sister islands Carriacou and Petite Martinique or are keen to promote them.

Places are capped at 15 and will be allocated on a first-come, first-served basis.

Participants book their own flights and send the invoice to the GTA to claim a £400 contribution towards the cost – while the GTA arranges airport transfers and treats each agent to one on-island experience, such as visiting waterfalls, rum and chocolate tours, hiking trails or the seeing the Underwater Sculpture Park. The GTA will also arrange hotel inspections.

Agents can request travel agent rates directly from hotels for their accommodation, which is not covered by the offer.  

The authority will also host Marketplace in Grenada (November 11-17) with about 50 trade partners networking sessions and industry discussions, pre-scheduled business meetings, hotel inspections and destination immersion activities.

Marketplace is an invitation-only event, but UK trade partners interested in attending are encouraged to contact the GTA about further invitations.

Both initiatives follow the GTA’s first Grenada Exchange last month in London, which saw Meryem Bennouna, the new UK sales director, and other senior figures from the organisation hosting 24 UK product managers, 53 lunch guests and 74 travel agents for a day devoted to the destination.

Bennouna said: “Grenada Exchange was exactly the event we hoped for. Giving our partners the space to focus solely on Grenada led to meaningful conversations and positive relationship-building.

“The enthusiasm in the room highlighted the appetite for the destination in the UK market.

“We are building on that growing interest with our upcoming Marketplace and ‘Meet me in Grenada’ campaign, so that even more trade can experience what makes Grenada special first-hand.”

UK trade partners interested in Grenada Marketplace or ‘Meet me in Grenada’ should contact the Grenada Tourism Authority UK team at mbennouna@puregrenada.com.