Gold Medal names Sarah Lancashire as product and marketing director

Gold Medal Travel Group has appointed Sarah Lancashire into the newly created role of product and marketing director.

Lancashire joined the group as marketing director in 2022 and began leading the product function on an interim basis in February.

The creation of the combined role follows an “internal review” of the interim arrangement, which Lancashire described as “a natural next step” for her.

Gold Medal Travel Group managing director Simon Applebaum said: “Sarah has made extremely impressive progress over the past six months. When I asked her to take on the product function on an interim basis, the priority was continuity.

“What Sarah has delivered goes well beyond that, with the alignment between product and marketing working more effectively than anticipated, and this appointment reflects our confidence in the direction she has set.”

Lancashire added: “I’m absolutely thrilled to take the role of product and marketing director on permanently. Having spent the past six months working closely with the product team, I’ve seen first-hand what’s possible when marketing and product are pulling in the same direction, and I’m excited to keep driving both teams forward as we expand our portfolio.”

Since joining the group in May 2022, Lancashire has overseen a full rebrand of its portfolio, helping “reposition the identity” of flagship brand Gold Medal and specialist brands Pure Luxury, Cruise Plus and Incredible Journeys.