Former Six Senses boss joins Capella Hotel Group

Capella Hotel Group has named former Six Senses chief executive Neil Jacobs as its new senior strategic advisor.

Jacobs stood down from his role at Six Senses earlier this month after 13 years with the brand. 

His new role will see him “advise the group during a period of significant expansion and industry knowledge”. He will provide counsel on strategic developments, guest experience and maintaining market relevance.

Capella has grown its portfolio from four properties in 2020 to ten Capella and Patina outposts, with further expansion planned.

The hotel group launched its first Taiwan resort with Capella Taipei earlier this year, and Patina Osaka marked the brand’s first Japanese opening this summer.

Capella Galaxy Macau in China is scheduled to open before the end of 2025, with Capella Kyoto planned for 2026 and Capella Florence to mark the brand’s European debut in 2027. 

Jacobs said: “As we expand both brands into critical markets like Japan and Europe, our strategic imperative is leveraging this dual-brand architecture – Capella’s cultural immersion and Patina’s experiential innovation – to capture different segments of the luxury market while maintaining the intimacy that drives loyalty across both portfolios.”