Explora Journeys launches trade-friendly marketing tools

Explora Journeys has released a range of digital marketing tools specifically for agents.

The initiative has been developed in collaboration with social media management platform Rallio and offers the trade access to brand-approved content which can be scheduled and shared across their own channels.

The platform also provides advance post planning, performance tracking and consistency across posts.

Agents in the UK, Ireland, US, Canada, Australia and Germany will be the first to access the tools, with other markets to follow in the coming months.

The project will join resources housed within the Explora Journeys Travel Advisor Centre and builds on previous partnerships with Approach Guides which allow agents to share co-branded landing pages.

Explora Journeys president Anna Nash said: “Our travel partners are at the heart of our growth strategy.

“By investing in easy-to-use tools that reflect the same care and precision as our ocean journeys, we are enabling our partners to thrive in today’s luxury travel landscape and capitalise on the potential it presents.

“Together, we are shaping the future of luxury ocean travel – beautifully, seamlessly and successfully.”