Carrier launches autumn booking season campaign

Carrier has unveiled a second iteration of its The Agenda trade campaign to target customers during the autumn booking period.

The Agenda: Now & Next portfolio, which features 20 offers spanning Europe, the Caribbean, the Indian Ocean, Africa, Asia and the US, was designed for both clients desiring to travel before the year ends, as well as those planning trips during key periods in 2027.

The luxury operator reported that overall business is up 13% year on year, based on a rolling four-week comparison, while demand for 2026 departures has increased by 7% compared to the same period last year.

Forward bookings to European destinations for 2027 are up by 17% year on year.

For clients planning travel this year, the portfolio features availability for Mediterranean breaks, winter sun, festive holidays and ski trips.

Meanwhile, 2027 offers focus on high-demand periods, such as February half term, Easter, May half term and summer.

The portfolio includes added-value benefits such as complimentary nights, upgrades and resort credits with savings available on selected departures. 

Carrier reported that its top-performing destinations currently include Spain, Greece and Maldives, while luxury cruise itineraries are also experiencing “strong levels of demand”.

Head of marketing Byanne Akbor said: “At this point in the booking cycle, we consistently see two distinct mindsets emerge. Clients are either looking for a holiday they can still take this year, or they’re beginning to think seriously about securing important travel dates for the year ahead.”

She added: “By organising the campaign around those behaviour, we’re giving our agency partners a simple way to identify opportunity, create relevance and convert enquiries into bookings, whether the requirement is immediate travel or longer-term planning.

Select trade partners will have access to over-branded versions of the campaign, alongside digital assets such as email, social and point-of-sale materials.

Head of trade partnerships Lee Marshall said: “Our partners are looking for campaigns that start meaningful conversations with clients. The Agenda: Now & Next provides a simple selling framework that aligns with how luxury travellers are thinking at this time of year, while giving advisors access to compelling offers, marketing support and reasons for clients to act.

“The fact that we’re seeing business up 13% year on year, alongside growing demand for both late 2026 and early 2027 travel, gives agents confidence that these conversations are already translating into bookings. The campaign is designed to help them capitalise on that momentum.”