Bolsover Cruise Club to offer ‘hyper-personalised service’ with new ultra-luxury division

Cruise-focused agency Bolsover Cruise Club has launched a new high-end division.

Luxury Journeys encompasses a curated collection of high-end cruise lines including boutique yachts and expedition voyages, as well as cruise-and-stay packages. 

Within Luxury Journeys, each client works with a dedicated experience manager, who will provide 24/7 concierge services for coordinating cruise bookings, hotel pairings, shore excursions and transfers.

The Chesterfield-based agency’s increased focus on the luxury sector has been driven by “rapid expansion” in the high-end cruise market, with bookings rising 17% year on year and luxury guest retention sitting at 87%.

The Luxury Journeys team is led by Bolsover Cruise Club’s director and operations chief Katie Wilson and director of sales and operations Francesca Hurst.

Wilson said: “True luxury cannot be delivered generically. With Luxury Journeys, we aren’t simply selling cruises; we are curating complete, unforgettable experiences. 

“Our high-value clients deserve specialists who understand every suite category, every brand philosophy and every subtle detail that transforms a holiday into something truly extraordinary.”