Auberge unveils rebrand as part of ‘elevated new identity’

Dan Friedkin, Auberge Collection’s chairman, said: “From the start, the Auberge name has been synonymous with rare luxury and one-of-a-kind experiences.

“Evolving our name brings sharper clarity to who we are at our core: a collection of inspiring destinations, each alive with its own heritage, character and creativity.”

Christian Clerc, the group’s president and chief executive, added: “This transition is a natural evolution for our brand.

“It reflects the growth of our portfolio, the breadth of extraordinary experiences we offer and our enduring commitment to the singular identity of each property.”