Caribbean sees ‘biggest growth in sales’ in 2025, says Pure Luxury

Q. How important is the Caribbean to Pure Luxury?

The Caribbean is a very important destination for our brand, and we have strong relationships with our supplier partners in this part of the world. The Caribbean has seen the largest increase in sales by destination for Pure Luxury in 2025 so far and equates to 10% of our overall sales.

Q. Which destinations and hotels in the region perform particularly well?

In Barbados, the much-loved and leading luxury hotels of Sandy Lane and Fairmont Royal Pavilion continue to perform well for Pure Luxury. In Grenada, Spice Island Beach Resort is a standout – its luxury all-inclusive concept proves popular with our customers. For those travelling to Antigua, Carlisle Bay is a favoured choice, or Blue Waters Resort & Spa for those seeking a luxury villa holiday.

Q. How are cruise sales in the region?

The Caribbean accounts for 25% of overall bookings for our Cruise Plus brand, making it the most popular destination to cruise for our customers. A lot of luxury lines depart from the Caribbean, such as Explora Journeys and Azamara from San Juan in Puerto Rico, and Silversea, Emerald Cruises and Star Clippers from Bridgetown, Barbados.