National Geographic-Lindblad Expeditions launches range of high-value experiences

National Geographic-Lindblad Expeditions has created a new collection for its high-value experiences as it looks to highlight its expertise and skill in the expedition field.

 

The brand’s UK team has launched the North Star Collection, with an “inspiration-led, exclusive brochure” at the centre of the campaign, which aims to celebrate and showcase “the most extraordinary experiences”.

 

The brochure features itineraries from three ships – National Geographic Endurance (pictured), National Geographic Resolution and National Geographic Islander 2 – with sailings in the Galápagos Islands, Antarctica, the South Pacific, the Arctic, Alaska and Asia. It doesn’t include any pricing, although the itineraries featured come with a six-figure price tag (based on a two-person booking), with business class and the best available suites included as standard.

 

No set dates are included in the brochure, but the brand is on sale through to 2029.

 

Danielle Bates, head of UK sales for National Geographic-Lindblad Expeditions, said: “It has been exactly two years since I joined the brand with a remit to introduce the brand to this market, and the trade have been incredibly receptive to our proposition.

 

“One piece of feedback I kept receiving, however, was around our price point and how much higher it is than that of other expedition brands. But the more I’ve experienced the brand and the more aware I am of our point of difference, the more I truly believe the price point is justified. The offering is exceptional and the product is second to none – giving guests access to passionate experts who we collaborate with commands a premium price tag. Yes, price is important, but it shouldn’t be the first point of an expedition discussion, especially for this calibre of client.

 

“Our North Star Collection is a pivotal point for us in our story, as it encapsulates what is truly extraordinary about us as pioneers in expedition travel.”

 

The limited-edition brochure, which Bates describes as akin to a coffee table book, is available to luxury agents who believe they have clients they could convert to luxury expedition travel. Bates encouraged Aspire agents to look at their databases and assess how many North Star Collection brochures they might require.

 

“We have a very limited print run, so this isn’t going to be available to everyone,” she explained. “We wanted this to be very exclusive and limited. The North Star Collection is incredibly special.”

 

Bates said her team would be on hand to help with conversations with clients about the collection and to assist in converting interest into bookings.

 

Email agency.sales@expeditions.co.uk to submit your request for copies of the brochure.