CV Villas launches trade selling tool

Specialist villa operator CV Villas has unveiled an unbranded website designed to support its travel agent partners.

 

The platform features CV Villas’ entire portfolio, including the operator’s high-end, fully staffed villa collection Above by CV Villas, presented under an alternative brand name without any CV Villas branding or direct calls-to-action.

 

The website is designed to allow agents to “support clients at every stage of an enquiry, from early-stage inspiration to shortlisting specific villas”, with the option to share pages directly via email or messaging platforms.

 

The brand said the website “directly addresses one of the long-standing challenges faced by agents across the travel industry” by allowing advisors to showcase the operator’s product to their clients “without the risk of losing commission through independent bookings”.

 

Prior to launch, CV Villas polled more than 250 travel agents, with 99% responding that an unbranded website would be a valuable selling tool.

 

Additional features are scheduled to be added in mid-2026, offering advisors the option to include pricing and availability.

 

The operator will also be launching training videos to help agents understand how to use the platform when quoting and managing enquiries.

 

The launch comes as CV Villas reported a 20% increase in trade sales in 2025.

 

Senior business development manager Chris Etheridge said: “Supporting our agent partners has always been central to how we operate. This launch represents a significant investment in the trade and is a direct response to years of feedback.

 

“We wanted to give agents complete confidence when sharing our portfolio, knowing their client journey remains protected.”