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Carrier launches seasonal inspiration brochure for 2026

The Agenda designed to ‘maximise seasonal booking demand’

Carrier The Agenda

Carrier has unveiled a new brochure designed to “maximise seasonal booking demand and capture high-intent traffic for key travel periods”.

 

The Agenda features 80 handpicked holidays, insider tips and practical advice centred around where to travel in each season of the year, as well as during school holidays, Easter and the festive period.

 

Carrier’s head of marketing Byanne Akbor said: “The Agenda is not just a list of destinations; it’s a planning tool for a whole year of holidays. Each section begins with a ‘Where to go when’ guide which is intuitive and practical, followed by editorial insights on new hotel openings, seasonal secrets and world events – showcasing Carrier’s expert knowledge and access.

 

“Finally, we’ve curated properties that align with emotional drivers and seasonal trends.”

 

The Agenda features 10 of Carrier’s top-selling destinations, including Spain, Greece, the United Arab Emirates, the United States, Barbados, Italy, the Maldives, South Africa, Portugal and Thailand, with product catering to both families and couples.

 

Carrier’s head of product Rebecca Turner said: “Choosing what to feature wasn’t left to chance. We’ve analysed three years of booking data to ensure The Agenda includes destinations and properties that resonate most with the audience.

 

“While all product areas are represented, 75% focus on beach holidays – reflecting what is typically booked during January to March.”

 

Alongside the guide, agents will have access to marketing materials including an unbranded digital PDF of the brochure, window posters, email signature banners and social media assets.

 

Carrier’s head of partnerships Lee Marshall said: “We know this is a busy time in the travel industry, and our agent partners value support that helps them stand out in the crowded marketplace. With The Agenda, we’re giving them a beautifully inspirational piece to engage clients, plus a suite of marketing assets to maximise digital channels such as social media, which always seem to be well received.”

Jacobs Media

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