A&K to increase Egypt investment following ‘sustained growth’

Luxury tour operator Abercrombie & Kent (A&K) has pledged to expand its investment in Egypt following “strong and sustained growth” in the destination across the UK, US and Australia markets. 

 

 

Egypt was the second-most popular destination for British A&K travellers last year, demonstrating a “continued appetite for expert-led travel” in the country. 

 

The operator said capital city Cairo was seeing "renewed interest” among UK travellers as they seek "deeper cultural context and museum-led experiences", particularly at the newly opened Grand Egyptian Museum.

 

Amr Badr, senior vice-president for A&K Egypt, said: “The opening of the Grand Egyptian Museum has been transformative – we’ve seen a significant surge in enquiries since November.”

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In the US market, certain Egypt Small Group Journeys are up more than 100% year-on-year, with the operator reporting "strong growth” across a range of itineraries, including Egypt-focused journeys combining Cairo, the Nile and neighbouring regions.

 

 

 

A&K is set to unveil two new riverboats in the destination in the coming years, with Nile Seray due in late 2026 and a second vessel expected in 2028.

 

Nile Seray will sail between the cities of Aswan and Luxor on four-night voyages that visit historic sites, including the tomb of King Tutankhamun on the West Bank of the Nile, along with after-hours entry at the Valley of the Kings.

 

A&K said UK travellers had also expressed interest in private dahabiya charters, complementing the demand for Nile river cruises.

 

“Egypt has always been extraordinary, but 2026 feels like a renaissance moment – the perfect convergence of world-class infrastructure and a new generation discovering why this civilisation has captivated humanity for millennia,” Badr said.

 

“These are culturally curious guests seeking genuine immersion rather than surface-level touring. They’re booking private after-hours access to the museum, arranging consultations with Egyptologists and approaching Egypt with the same intentionality they’d bring to any major cultural pilgrimage."