Top 10 luxury product launches in the United States

Affluent travellers are seeking more from their holidays, with the desire for wellness-focused trips, adventure travel and experiences that connect visitors with cultural heritage on the rise – and the US is poised to deliver. A wealth of luxury hotel openings, experiential itineraries and voyages to sought-after destinations are launching across this vast and varied nation. We round up the most unmissable new openings and announcements.

1. Waldorf Astoria New York, New York

Reopened: July 2025

Following an extensive renovation, Waldorf Astoria New York on Park Avenue in Midtown Manhattan has reopened its doors, showcasing a luxurious enhancement of the classic art deco building. Renowned architecture firm Skidmore, Owings & Merrill and interior designer Pierre-Yves Rochon led the renovation, reinforcing heritage features while adding modern amenities such as terraces and the sky-lit Starlight Pool. As a result of the number of rooms being reduced from 1,400 to 375, the hotel now boasts some of the largest accommodation in the city, alongside a garden terrace, fitness centre and cinema.